I didn’t start out as a copywriter.
In fact, the first thing I ever had published was a feature story about women in boxing. I wrote it for my college journalism class, and later I submitted it to a local magazine called The Good Life.
I think it paid $300.
Eventually I started writing web content, then discovered the much more exciting world of copywriting.
And I dove in headfirst. I read books, blogs, and joined Facebook groups. I did whatever I could to learn more about how to become a kickass copywriter.
Several months into it, I thought I kinda knew what I was doing as a copywriter. I wasn’t the best, but I knew what I was doing more or less. And hey, at least I knew I could write.
Then, sometime later, I had the opportunity to become one of Parris Lampropoulos’ copy cubs.
And that’s when I realized I only knew a sliver of it.
I was calling myself a copywriter, but I wasn’t playing (or practicing) at the level of an A-lister.
For instance, I had so many moments where Parris would reference a very famous control, and I had never read it. It was embarrassing to admit that to him!
Was I even a serious copywriter if I hadn’t read some of the most famous controls in copywriting history?
I realized that if I ever wanted to beat controls and earn royalties like Parris, I had a lot of catching up to do!
And that’s what I did, over the next few years of studying and writing as a Parris cub.
I read the controls. I learned how to look at them the way copywriters like Parris do. To see what they see, and to use those controls the way they use them. (Hint: You do NOT just insert your product name into the control copy. That’s called plagiarism, and it also isn’t very effective copy.)
And besides reading controls, I got expert feedback on my work on a regular basis. Both from Parris and my fellow cubs.
In other words, I started practicing like an A-list copywriter.
And then, I won my first control, which is still in the mail and online right now.
This year alone, I made $37,587 in royalties from that sales letter, and the checks are still coming in. (Update: It’s now over $70k, as of March 2020.)
I keep a copy of the control next to my computer, so that every day I’m reminded of why it’s worth it to put in the work.
And since I started this journey, I noticed something…
There are a lot of copywriters out there who would love to be a Parris cub. Or a cub to ANY top copywriter. I know this because I’ve lost count of the number of times someone has asked me how they can join his cub program.
The truth is, it’s not easy for a lot of reasons. Such as:
- Cub programs don’t open up very often (for Parris, there’s not even a waiting list for his next one, and he isn’t committing to having a “next one”)
- It’s not open to just anyone, usually you need a connection of some sort
- You may not be selected
- Many A-list copywriters don’t take cubs at all, meaning even fewer opportunities to join a cub group
- It can cost $12,000+/year to get mentored by a top copywriter
So if there’s not an opening or you can’t afford to join a cub program, where does that leave you?
Trying to study controls and edit your copy all on your own.
But that’s like deciding that you’re going to workout every day and get in great shape … and do it all yourself…
Versus hiring a trainer to create your workouts for you, give you feedback, and hold you accountable.
I’m sure you know which option is going to get you better results!
So then what else is there for the copywriters out there who want to get to that next level, where they’re beating controls and earning royalties?
Not much. And that’s the problem I wanted to solve.
I’ll be talking about this more over the next couple of months. But if you just can’t wait, and you KNOW you want to start practicing like an A-lister this year, email email@example.com with the subject line: Next-Level Copywriter. We’ll make sure you’re the first to know about what’s coming up next.