“I often say that you don’t choose your mentors…your mentors choose you. And I chose April Dykman the first time I met her. I could tell she had what it took to be a great copywriter: hunger, curiosity, willingness to share, passion, a desire to learn direct marketing, humility…and she had done some solid work already. I invited her to my mastermind, then recommended her to some copywriter coaches and even a client (who she has now worked with for over three years).”