I didn’t start out as a copywriter.
In fact, the first thing I ever had published was a feature story about women in boxing. I wrote it for my college journalism class, and later I submitted it to a local magazine called The Good Life.
I think it paid $300.
Eventually I started writing web content, then discovered the much more exciting world of copywriting.
And I dove in headfirst. I read books, blogs, and joined Facebook groups. I did whatever I could to learn more about how to become a kickass copywriter.
Several months into it, I thought I kinda knew what I was doing as a copywriter. I wasn’t the best, but I knew what I was doing more or less. And hey, at least I knew I could write.
Then, sometime later, I had the opportunity to become one of Parris Lampropoulos’ copy cubs.
And that’s when I realized I only knew a sliver of it.
I was calling myself a copywriter, but I wasn’t playing (or practicing) at the level of an A-lister.
For instance, I had so many moments where Parris would reference a very famous control, and I had never read it. It was embarrassing to admit that to him!
Was I even a serious copywriter if I hadn’t read some of the most famous controls in copywriting history?
I realized that if I ever wanted to beat controls and earn royalties like Parris, I had a lot of catching up to do!
And that’s what I did, over the last few years of studying and writing as a Parris cub.
I read the controls. I learned how to look at them the way copywriters like Parris do. To see what they see, and to use those controls the way they use them. (Hint: You do NOT just insert your product name into the control copy. That’s called plagiarism, and it also isn’t very effective copy.)
And besides reading controls, I got expert feedback on my work on a regular basis. Both from Parris and my fellow cubs.
In other words, I started practicing like an A-list copywriter.
And then, I won my first control, which is still in the mail and online right now.
So far, I’ve earned more than $36,000 from that sales letter, and the royalty checks are still coming in. I keep a copy of the control next to my computer, so that every day I’m reminded of why it’s worth it to put in the work.
And now, I want to help others do the same.
So … if you want to start practicing like an A-lister, email email@example.com with the subject line: Next-Level Copywriter. We’ll send you some sneak peek info about what’s coming up in February.