Would you like for me to help you build your inspiration (aka swipe) file?

If you’re not familiar with the term, an inspiration/swipe file is a file copywriters build for themselves that’s full of winning copy from top copywriters, also known as controls. Basically, your inspiration file is copywriting GOLD. Not only can it make you a next-level writer, but it will also give you critical intel about your market, it can help you write faster (and NOT by stealing copy — ugh), and more.

So starting this Thursday, I want to help you start or build your inspiration file.

For free. Right here in this free group.

Here’s how it’ll work:

• Starting on Thursday (7/23/20), I’ll post a short video in the group, with one of the 5 strategies. (No videos on the weekend, so videos will post on Thursday, Friday, and Monday through Wednesday.)
• You complete the strategy. It should only take you 10-15 minutes per day. (I’ll let you know how to show proof you completed it in each video.)
• Complete all 5 strategies, and I’ll give you 5 killer controls from my file.

And there’s the grand prize … [drumroll] … a copy of Breakthrough Advertising!

Yes, the famous Eugene Schwartz tome … the book that launched a thousand Facebook selfies … the holy book of copywriting that’s selling for $379.99 when I checked just now on Amazon. 🤯

(BTW, in my video below, I said that this book would go to the person who finds the most controls during the challenge. But I realized that’ll be hard to verify, so the grand prize will probably be a drawing. To enter, you must complete all five days of the challenge.)

Oh, and each video for the challenge will only be up for a few days. I designed this for people who want to take action right away and build their files, so it’s not meant to be a “I’ll get to it later” sort of thing.

Tough love, y’all. 😘

Got Qs? I got your As. Ask away in the comments of the pinned post in the FB group.