Okay, I have a confession… I’m really, really into Netflix’s lineup of telenovelas. A telenovela — if you haven’t had the privilege — is often […]
Copywriting Tips
How to write kickass copy, 2x faster
Last week, I wrote two lengthy emails in the same time it takes me to write just one. And not only did I write twice […]
Don’t use big numbers in copy, unless you do this
One of the coolest things about copywriting is how much psychology goes into it. (Okay, maybe we have different ideas of what’s “cool.” But I […]
Reader Mail: “What does it mean to sell the concept first?”
This is an email I received this week: I’m starting to read some control copy. I followed Parris’ (Lampropoulos) advice about getting on the Second […]