If you’re an introvert, welcome to my club. (Only one person allowed in the club at a time, though. So I’ll just stand at the […]
Copywriting Tips
7 Reasons Why Competitive Copywriters Have an Edge
Competitive copywriters have an edge. And while I’m sure there’s an exception to the rule out there, by and large, the best writers out there […]
Copywriting in This Brave New World
If you could be stuck in an elevator with a famous person — living or dead — who would it be? Someone asked me that […]
Most Copywriters Aren’t Doing This (But A-Listers Always Do)
Literally every copywriting book ever written will tell you this: You have to know your customer. But what if I told you that you can’t […]