Our industry is fun and weird and sometimes ridiculous. So since it’s an easy target, I present my top 10 signs that you’re a copywriter… Your mantra is: If at first you don’t succeed, retarget. You paid $300 for Breakthrough…

If you’re in the online marketing world, you’ve probably heard about royalties. It’s where you write a sales letter, then get a percentage of every sale that letter makes. I remember when I first learned about this, and I quickly…

When I was in high school, I was in the nerdiest of the nerd classes. But even in the nerd classes, we had a hierarchy of nerdiness. And the most nerdy were the kids who were smart, while also having…

Here’s a conversation that actually happened… Me: Is this song by that Bulldog guy? Husband: Uh… do you mean Pitbull? Me: Him: Me: Yeah, that makes more sense. Now, the crazy thing about this isn’t my lack of pop culture…