Our industry is fun and weird and sometimes ridiculous. So since it’s an easy target, I present my top 10 signs that you’re a copywriter… […]
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The truth about 6-figure royalties
If you’re in the online marketing world, you’ve probably heard about royalties. It’s where you write a sales letter, then get a percentage of every […]
Nerds (and your subscribers) are people, too
When I was in high school, I was in the nerdiest of the nerd classes. But even in the nerd classes, we had a hierarchy […]
I Know No One (and How to Use This Info in Marketing Campaigns)
Here’s a conversation that actually happened… Me: Is this song by that Bulldog guy? Husband: Uh… do you mean Pitbull? Me: Him: Me: Yeah, that […]