As a copy strategist, one of my goals is to help clients develop a relationship with their email subscribers. And when it comes to developing […]
First 7 Days Formula
5 Ways to Go Beyond the Demographics + Write Copy that Converts
“Women, aged 40+, who want to lose weight and feel more energetic.” If that’s all you know (or all your copywriter knows) about your target […]
The Benefits + Pitfalls of a Doctor Endorsing Your Brand (and Could THIS Endorser Be Even Better?)
People may not trust Big Pharma… Or their health insurer… Or even the “medical establishment”… But they DO trust trust their doctor. In fact, the […]