Just because you have a great story doesn’t mean it belongs in your copy. To decide whether you should use a story, here’s something critical […]
First 7 Days Formula
Victor Schwab Has Your Proof Right Here
One of the parts of my First 7 Days Formula is trust. And one of the best ways to create trust is by providing lots […]
Why Building a Relationship NOW Leads to More (and Easier) Sales Later
Building a relationship paves the way to making more sales later … and not having to work so hard for them. Objections your prospects may […]
Nice to Meet You! How to Get a New Subscriber to Open Your Emails & Buy
Most of us know what this is like… We subscribe to a company’s email list, only to get bombarded by emails offering a “15% off” […]