Legendary copywriter Joe Sugarman says this is one of the most important and most basic copywriting principles he teaches. In fact, if you just understand […]
Copywriting Tips
The #1 Type of Proof to Use in Your Copy
This is the story of the best sales pitch I’ve ever seen…Several years ago, I was in my local hippie pharmacy. (It’s a mix of […]
The “Godfather of Gore” Was a Copywriter?!
He’s known as the “Godfather of Gore,” because he pioneered the splatter film genre. (Cult movie fans may know him from the film Blood Feast, […]
Are You Making This Swipe File Mistake?
A swipe file is a useful tool for a copywriter. But so often, I see copywriters using it the wrong way. They go to their […]