This book was part of my copy cub homework with Parris Lampropoulos, and I hated reading it. In fact, I read the last several chapters […]
Copywriting Tips
A Jill of All Trades, Master of One
Some of the best copywriters in the world are a little bit all over the place. They get really excited about a lot of things […]
Want Me to Help You Build Your Inspiration/Swipe File?
Would you like for me to help you build your inspiration (aka swipe) file? If you’re not familiar with the term, an inspiration/swipe file is […]
2 Ways I Come Up with Big Ideas (and How It Relates to Chickens)
Today I wanted to talk about where the big ideas come from in copywriting… There are actually 2 sources for big ideas. To explain the […]